Marketing Tool Coaching Program

What does marketing tool coaching look like?

Marketing tools are anything you are using to help prospective employers learn more about you and how you can benefit their organization.  Typical marketing tools used during a job search are a resume, cover letter, and LinkedIn profile.  Clients can select to engage in resume, cover letter, and LinkedIn coaching, or clients can select to only receive coaching in one or two areas.  Resume and LinkedIn coaching includes three sessions, and cover letter coaching includes two sessions.

Lauren Barlow Career Coaching believes composing effective marketing tools takes time and effort.  This goal can be achieved by self-reflecting to examine your past experiences and identifying skills, strengths, and achievements that your future employer will value.  Coaching sessions will include activities and exercises that will allow you to examine your experience with the goal of creating an informative and succinct document that accurately outlines your value in relation to a specific job description. You will be provided with “homework” between each session to assist in progressing toward your goals.  Sessions should be scheduled once per week or once every other week to allow for consistent progress toward your goals.

Marketing tool coaching and marketing tool writing are two different services.  Marketing tool coaching provides the job seeker with complete control over the writing process, and the coach will be there to guide you and heavily edit your resume content.  Marketing tool writing gives your coach the writing power, and you will serve as an advisor, ensuring the content accurately represents your value.  Lauren Barlow Career Coaching does not offer marketing tool writing services.

What topics will be covered during our sessions?

Each program is different.  Below are examples of topics and activities that will be covered during coaching sessions based on the client’s unique needs.

  • Designing a resume format that is both Applicant Tracking System (ATS) and recruiter friendly
  • Discuss job searching and networking strategy. Discuss existing content, align content with keywords and skills associated with the intended job, and ensure format is Applicant Tracking System (ATS) friendly.
  • Add new content such as a professional summary, a summary of responsibilities, and skills section that aligns with your intended role.
  • Composing purposeful content on your LinkedIn profile
  • Discussing how to engage with your existing network and expand your network to support your job search through sharing, liking, posting, connecting, and commenting
  • Discussing effective job searching strategies and wrapping up the edits

What will I gain from this program?

Clients will leave this program with:

  • An understanding of how to write a tailored resume and cover letter for each job you apply for
  • One master resume
  • One resume tailored to a specific job description
  • A cover letter tailored to a specific job description
  • A LinkedIn profile that attracts recruiters and tells your unique story
  • An understanding of how to articulate your unique value to a target audience
  • An understanding of how to use LinkedIn to interact with your network and to expand your network to attract connections that will support your job search

How much time does this program take?

Marketing tool coaching will take as long as you need it to take to complete your marketing tools.  Typically, clients will spend at least 8- 10 business days working on each marketing tool, but this process can take months depending on the client’s goals.

How often will we meet?

Marketing tool coaching works best if you meet with your coach once or twice per week until you complete your marketing tools. If you are working towards a deadline, the coach will need at least two days in between sessions to review and edit your marketing tools.  Sessions are 60 minutes in length.

How do I get started?

First, you must commit yourself to updating your marketing tools.  I’m going to be honest with you.  This process is difficult, and it will require commitment and dedication on your part to experience success.  Once you have decided that you are able to make your career a priority, you can schedule a consultation with Lauren to chat about your goals and learn more about marketing tool coaching.  Then you can schedule your first session!

How do I pay and how much does this cost?

Marketing tool coaching is an investment in your professional future.  Clients pay a flat rate for 3 coaching sessions per marketing tool.  Specific cost information will be discussed during your consultation.

Will your resume get past an Applicant Tracking System (ATS)?

Let’s see.  Paste your resume into the first box. Then, paste the text of the job description into the second box.  Click scan to view your match rating!

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Resume Coaching Client

“Working with Lauren is an absolute pleasure. She is a true professional and passionate about helping you figure out how to get the most out of your career. I initially reached out for consulting on my resume. However, Lauren was not only able to help me on my resume, she also opened my eyes on how I should be thinking about my career and actions I should be considering when I’m ready to take the next step. She’s a phenomenal resource for all career counseling needs such as recruiting, HR, resume building, job search, networking, and much more. I would gladly recommend Lauren to all my friends and colleagues who are looking to progress their professional careers.”

Career Coaching Client

Working with Lauren is not only productive but also enjoyable. She values your opinion in the process as much as you will valuing hers. Lauren has great insights to help you prepare for and be more confident in your job search.  Whether you are looking to change into something new or transition back to the working world after almost 7  months (like me), she will help spark your interest and get into the proper mindset of finding your dream job! Easy-going, professional, and extremely helpful – great job, coach!

Resume Coaching Client

“Lauren was a game changer after my resume consultation with her. I felt I was qualified to do the jobs I was applying for, but I wasn’t getting replies from companies. So I brought Lauren in to help refine my resume to improve its readability and competitiveness for getting through applicant tracking systems. After working with Lauren, I applied to 4 jobs and immediately was asked to do 3 interviews. I’m happy to say I accepted an amazing job offer with one of those companies. My money and time was well spent working with Lauren and would recommend her to any of my friends and colleagues who need a little help putting their best foot forward.”

Career Coaching Client

Working with Lauren during the typically draining and lengthy process of job hunting became enjoyable and a refreshing take on something that can be very mundane. The activities and tasks she assigned were relevant and drove me to increase my professional network while still being able to juggle my daily responsibilities. In the end, by learning to have more transparent conversation about my professional goals, my network has granted me many new options in my career.

Resume Coaching Client

“Lauren was an absolute pleasure to work with. I hadn’t written a resume in over 10 years and she helped me understand the resume world that exists today, how to tailor my resume to each job description, and so much more. I was extremely impressed with the layout of her services, her organization and responsiveness, and most of all, her personable nature – too many resume services I reached out to were like communicating with a robot when Lauren felt like an old friend. I will be recommending her to all of my friends looking for employment!”

Interview Coaching Client

I initially hired Lauren to conduct a mock interview with me, as I began to question myself after a few rejections. She offered suggestions and constructive criticism and has really helped me regain my confidence amidst a difficult job search. She is extremely friendly, reassuring, makes herself very available, and is beyond accommodating. I will continue to use her services as needed without hesitation!